Australian businessman Dick Smith has blamed Aldi’s for the demise of his food business which he says is closing in order to avoid bankruptcy.
Dick Smith Foods, which has 13 products including a range of spreads, tomato sauce, and cereal, will be phased out over the coming months.
The entrepreneur’s voice shook with emotion and he fought back tears during a media event in Sydney.
“Today is really a wake. I’ve been outmanoeuvred,” he said.
“I said I would keep your jobs and I couldn’t.”
Mr Smith, the 1986 Australian of the Year, released a five-page email as part of the event in which he thanked industry heavyweights for their two decades of support.
Dick Smith announced on Tuesday that he is closing his food business.
In it, the 74-year-old complained companies that supported Australian workers and produce could not compete with German supermarket giant Aldi.
He claimed Aldi — which in research agency Roy Morgan’s latest survey was ranked as Australia’s most trusted brand — exploited cheap labour overseas to keep costs down.
Mr Smith claimed the company used its networks in cheaper markets to keep costs down, and said that meant Australian producers suffered.
However, in a statement Aldi Australia CEO Tom Daunt dismissed that, saying the business employed 11,500 Australians and partners with more than 1,000 local suppliers.
He did not reference the company’s imported products in his statement, but did say the company wanted to keep items on the shelves “affordable”.
“At Aldi we strive to provide our customers with high-quality products at affordable prices. Losing focus of this purpose just adds costs,” he said.
He said the company had started from humble beginnings in Australia, with two stores opening 17 years ago.
“We are proud of the reputation we have built and feel strongly that the recognition we have earned as Australia’s most trusted brand is a result of our commitment to openness, honesty and integrity in all our dealings,” Mr Daunt said.